Instituto Palmas’s Mobile Payment Partnership with Redecard, MasterCard, Vivo, and Caixa Econômica

Now to make the connection between my beloved Instituto Palmas and mobile payments!
In December of last year (2011), Instituto Palmas commenced an important partnership along with Redecard, MasterCard, Vivo, & Caixa Econômica to allow for the purchase and sale via mobile phone of any product by registered vendors in the neighborhood (in Conjunto Palmeiras, Fortaleza, Brazil – see my previous post for more info about Instituto Palmas).
Taking a quote from the Institute about the partnership:
It is a local consumption strategy on the way to become a huge technological innovation for community development. The customer does not pay anything to the cell phone operator to make the payment. Banco Palmas coordinates and runs the entire process.
The program is still in its beginning months, so I’m excited to see how this introduction to mobile payments catches on in Conjunto Palmeiras going forward!

Let’s start at the beginning

Well, almost.

Lacking inspiration for a first post, I thought I would give a quick shout out to the organization which gave me my first real introduction to the field of microfinance – Banco Palmas aka Instituto Palmas. To avoid explanation, I sometimes, admittedly, lump them into one entity. I encourage you to read the organization’s Wikipedia page (created by yours truly) for more details!

I worked with Banco Palmas as a communications consultant between 2010 & 2011. A pure grass-roots organization initiated by the residents themselves of the Brazilian neighborhood Conjunto Palmeiras in the outskirts of Fortaleza, Brazil, Banco Palmas has developed today into a national model for community economic and social development – with 53+ banks modeled after Banco Palmas currently operating throughout Brazil – and an international model for social entrepreneurship, thanks in [large] part to founder and current director, Joaquim Melo. Instituto Palmas has become one of the leading institutions in the Brazilian government’s economic solidarity movement, working very closely with the National Secretary of the Solidarity Economy (SENAES).

The concept of the “solidarity economy“, unfortunately, isn’t so popular in the US. By that I mean that alot of people would have no clue as to what this means, and rightfully so. I didn’t know much about the concept until Banco Palmas. In Brazil (and many other countries), however, this idea is more common. It is often seen in conjunction with, even indispensable to, community banks. The belief is that community development banks act as instruments to eradicate poverty, community by community, by fostering economic development for themselves through varied means (e.g., local consumption and production, the use of social currencies, etc). Read more about Banco Palmas to see these economic development tools in practice.

If you’d like any more details or resources, please feel free to reach out! Or if you want to keep up-to-date with what is going on at Banco Palmas, check out their Facebook.

P.S. That picture was taken on the way back to my desk after a particularly good rain, I assume. Look at those greens!